Sunday, October 2, 2016
ASTRO: Little Growth of Protons for Prostate Cancer (CME/CE)
A Bygone Era: When Bipartisanship Led To Health Care Transformation
A federal law enacted shortly after the end of World War II provided grants and loans to fund hospital construction that have left a lasting legacy.
Saturday, October 1, 2016
How We Got Here: Treating Addiction In 28 Days
Decades ago, a researcher came up with 28 days as the ideal length of stay for inpatient alcoholism rehab, despite lack of evidence that it worked. That model is now being used for opioid addiction.
No Wheat or Barley on the Label? Be Careful, There Could Still Be Gluten
Friday, September 30, 2016
Life After the ICD-10 Grace Period
Online Marketing News: Bird's Eye View, FTC Skepticism and Facebook for Business
Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing
Based off of Twitter's annual Online Video Playbook, this infographic shows what's cleverly referred to as 'The Bird's Eye View of Video' on Twitter. For example, 93% of the video views on Twitter are on mobile. Users who watch video want breaking news, information, and viral content the most, followed by entertainment and celebrity content. AdWeek
The FTC Is Skeptical When Celebrities Are Paid to Like Your Product
The FTC is investigating a few big name brands for bending the rules that govern paid celebrity endorsements. Of course, rules regarding endorsements from celebrities aren't news to marketers, but the onset of digital marketing did prompt new rules and regulations. The one thing that hasn't changed? Disclosure. Entrepreneur
Facebook Set to Launch 'Facebook at Work' Next Month
Facebook is launching 'Facebook at Work' -- a private network for your business -- in the next three to four weeks. This will allow inter-office communication in a known format for larger, or even smaller, organizations. The network exists separately from personal profiles so there's not as much temptation to use personal Facebook during work time. Social Media Today
Content Marketing Takes a Turn for the Better: New 2017 Research
MarketingProfs and Content Marketing Institute paired up to produce their B2B Content Marketing 2017: Benchmarks, Budgets, and Trends -- North America, and the findings are fascinating. Most notably, marketers are more positive about their content marketing efforts than they were in the previous year. Read the full report, it's full of great information. Content Marketing Institute
Snapchat reveals its $130 Spectacles and rebrands as Snap Inc.
Snapchat revealed Spectacles, a $130 pair of sunglasses with a 115-degree lens camera. According to The Next Web, "content recorded using the glasses is automatically pushed to the Memories section of the Snapchat application in a new circular video format - which can be played full screen in any orientation - via Bluetooth or Wi-Fi." The Next Web
Salesforce, Google, Microsoft, Verizon are all eyeing up a Twitter bid
TechCrunch reports: Twitter continues to inch its way to a sale process, and the latest developments come in the form of alleged bids from potential buyers ... we have also independently heard that both Google and Salesforce are interested in buying the company. We have additionally heard that Microsoft and Verizon have also been knocking." What, if anything, could this mean for Twitter marketing? TechCrunch
Google (finally) launches cross-device retargeting
According to Marketing Land, Brad Bender, VP of display and video advertising at Google revealed breaking news about Google AdWords retargeting: "We're introducing cross-device remarketing for Google Display Network and DoubleClick Bid Manager to help you reach the same user across devices, apps, and sites." This means marketers can target the same users, across devices, for a more cohesive experience. MarketingLand
Facebook Allowing Advertisers to Create Rules for Turning Off Ads, Email Alerts
According to recent information submitted to SocialTimes, "Facebook appears to have given advertisers the ability to establish rules to automatically turn off ad or send email alerts once certain criteria are met." The report comes complete with screenshots for reference, we'll have to keep an eye out for this developing story. SocialTimes
What were your top online marketing news stories this week?
I'll be back next week with more online marketing news! Have something to share? Drop it in a comment or tweet to @Tiffani_Allen or @toprank.
The post Online Marketing News: Bird's Eye View, FTC Skepticism and Facebook for Business appeared first on Online Marketing Blog - TopRank®.
Is This the Next Step in Marketing Automation?
Friday Five, a curated collection of five recent articles on one topic. This time it's all about Marketing Automation.
Personalized Videos: the Next Step in Marketing Automation
If you want to stay ahead of the game in the competitive binary options marketplace, then you need to ensure that you harness the power of the most effective marketing tools. When it comes to attracting visitors to your website, encouraging those visitors to become paying customers and then retaining those clients, you need to be sure that you are active in all forms of marketing engagement.
Read the full story on financemagnates.com.
5 Top Ways Marketing Automation Is Making Your Brand Look Bad
I write a lot about marketing automation here and usually I'm just trying to get people to understand that it's an extremely beneficial thing for your business if done right. The only problem with that is, there are also times it just makes us dumber as human beings. When done incorrectly, automation can encourage laziness and generate lower quality work than we would typically produce had we just done it ourselves.
Read the full story on Inc.
Navigate your marketing automation options with this checklist
Companies using marketing automation see 53 percent higher conversion rates, according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best.
Read the full story on Marketing Land.
Use Marketing Automation the Right Way
Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. I could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers. I have written about this topic in the past and was thrilled to see Joel also begin hammering away at marketers who apply bad practices to technology.
Read the full story on Marketing Insider Group.
Marketing Automation 101
There have been countless articles in recent months about the benefits of marketing automation circulating online. In my opinion, most of these posts give very little practical information about how a B2B company can start to effectively put together a solid strategy.
Read the full story on bizjournals.com.
The truth is marketing automation is a lot simpler than it sounds. Don't believe me? Download Marketing Automation Simplified and see for yourself.
