Title: How to Prevent Spread of the Skin Infection Impetigo
Category: Health News
Created: 11/27/2016 12:00:00 AM
Last Editorial Review: 11/28/2016 12:00:00 AM
Monday, November 28, 2016
Trump Chooses Rep. Tom Price, An Obamacare Foe, To Run HHS
Rep. Tom Price, an orthopedic surgeon, has represented the northern Atlanta suburbs since 2005. In recent years, he has led Republican efforts to repeal and replace the Affordable Care Act.
Flu Vaccine During Pregnancy Not Linked To Autism
Neither getting the flu nor getting a flu shot appears to increase the risk of autism in children, a study finds. The shots are recommended because the flu poses health risks to mother and fetus.
10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers
Digital marketers everywhere-especially our friends in the B2C marketing world-have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don't miss out on deals that can help them perfect their craft.
So, in the spirit of the holiday season, we've put together this handy list of Cyber Monday and holiday deals that any marketer would absolutely love to scoop up. From books and conference tickets to free tool trials, you'll find a variety of great deals.
Digital Advertising
#1- $100 Bing Advertising Credit
Depending on your product or business, Bing Ads could be a great way to drive traffic, sales and ROI. If you're ready to dabble in Bing Ads, the holiday season may be a good time to do it, as the search engine is offering a $100 advertising credit through Jan. 15, 2017.
Tools, Software & Web Services
# 2 – Free SEMRush Trials (PRO or GURU)
SEMRush is an incredible tool that can help you conduct SEO and PPC keyword research and track digital marketing efforts, among other things. If you're thinking about signing on for this tool, now is the time to do it.
Until Nov. 30, 2016, you can get a free one month trial of the PRO plan, which is priced at $69.95 a month. In addition, a free 14-day trial for the GURU plan, priced at $149.95 a month, is also available through Dec. 11, 2016.
Sign up for the PRO deal.
Sign up for the GURU deal.
#3 – 20% of Everything on Yoast.com
Yoast, notably known for its SEO plugins for WordPress, is offering 20% off everything on its website on Cyber Monday.
#4 – Up to 40% Off GetResponse for Life
GetResponse is an all-in-one online marketing platform that allows you to create and deliver emails, host webinars, and build, publish and host landing pages, as well as marketing automation.
Currently, the software provider is offering 15% off all plans. But there is also a 12- and 24-month pre-pay discount for EMAIL, PRO or MAX that is up to 40%.
#5 – 50% off Envato Market Website Tools
Envato Market offers more than 9 million digital products to design and build beautiful websites. On Cyber Monday, the company is offering 50% off of over 500 different items, including web templates and themes, video and stock footage, and graphic templates. The sale will last until 2 p.m. Dec. 1, 2016.
#6 – Over 60% of BlueHost Plans
In the market for a new hosting service? BlueHost might be worth your consideration, especially now that they're offering over 60% off on their web hosting services. The discount applies to the first term and goes to the regular rate upon renewal.
Check out the deal and the different plans available here.
Professional Development
#7 – $520 off Social Media Marketing World Tickets
The next Social Media Marketing World event is set for beautiful, sunny San Diego, CA-and you could get a huge discount on your ticket. The event is offering 100 tickets at $520 discount until Dec. 2, 2016 or until they're sold out. The normal price of the ticket is $1,597, so you're getting about a 33% discount.
Books
There are a number of fantastic and inspiring digital marketing books that any marketer would love this holiday season. Below are a few of our favorites. (And you can bet that Amazon will be a great place to get them for a great deal on Cyber Monday).
#8 – Everybody Writes by Ann Handley
In this book from marketing veteran (and one of TopRank Marketing's favorite marketers), Ann Handley, you'll find some inspiration for writing better content and being a sport in the content marketing world.
#9 – X: The Experience When Business Meets Design by Brian Solis
In this book, bestselling author and experienced marketer Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed.
#10 – Optimize by Lee Odden
If you didn't know, TopRank Marketing's very own CEO Lee Odden is also an author. Optimize, his debut book, was designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement.
What other Cyber Monday and holiday deals have you found for marketers? Tell us in the comments section below.
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Health Policy Scholars Mull Fate of House v Burwell
(MedPage Today) -- How would a delay impact insurers and consumers?
Why I Choose to Focus on One Marketing Channel at a Time
I feel like there's an overarching maximalist mindset in marketing these days.
And it's easy to see why.
Brands have never had more strategies to choose from.
There's content marketing, social media, SEO, email, PPC, and influencer marketing, just to name a few.
But that's just the tip of the iceberg, and this doesn't even take into account more traditional offline techniques that many companies still utilize.
In turn, I think many brands are suffering from exhaustion and fatigue.
They're experiencing marketing overload.
I also think marketers don't always extract the full potential from their strategies.
Before they can see one channel through to completion, they've already started working on three more channels.
If I've learned anything during my years as a marketer, it's that simplicity is usually the key to success.
Because of that, I choose to focus on only one marketing channel at a time.
Here's why.
I don't spread myself too thin
You know that old saying that if you try to please everyone, you end up pleasing no one?
I think this applies to marketing as well.
Jumping in head first and attempting to manage, say, four or five different channels can be overwhelming, and you're unlikely to kill it at any strategy.
Even if you're a savvy marketer who knows the ins and outs of the process, you simply can't devote the necessary time to extract the full potential of any single channel.
Just look at the amount of time most marketers spend each week performing routine tasks:
But when you concentrate wholeheartedly on one channel, you can give it a 100% effort.
This helps you not only run your marketing campaign at a high level but also achieve the desired results faster.
Working on too many marketing channels at once is kind of like being a jack of all trades and master of none.
Placing your attention on a single channel allows you to master that channel before moving on to the next strategy.
Managing multiple channels can quickly become chaotic and stressful
Did you know that the average B2B content marketer creates 13 types of content?
You heard it right-13!
That, in and of itself, is a lot of work.
And just imagine combining that with multiple other channels at the same time.
Things would get hectic in a hurry.
Social media can be pretty intense as well. The average B2B content marketer is active on six different networks:
Even if you're posting the same content on each network, it's still going to be time-consuming.
I can almost guarantee you'll feel burned out and the overall effectiveness of each channel will be marginal.
And this is going to be even worse if you're new to marketing and/or have a small marketing team.
Or what if you've got a mountain of other business-related tasks on your plate?
There are just not enough hours in the day to devote to your marketing to ensure everything is operating at full capacity.
As a result, certain areas of your marketing campaign are bound to suffer.
Focusing on one marketing channel allows me to continually chip away at it and be highly effective.
I'm far less likely to become overwhelmed, and I can ensure that the specific channel I'm working on is reaching my target audience, generating leads, and leading to conversions.
In other words, it allows me to maximize my ROI without losing my mind along the way.
I ensure I get it right
Would you rather be a virtuoso at playing one musical instrument or a sub-par musician playing four or five?
I personally would prefer to be an expert at a single instrument.
I apply the same approach to marketing.
I would much rather devote the majority of my time to a single channel and completely crush it instead of working on a handful of channels and being painfully mediocre.
After all, what's the point of spending any time whatsoever on a tactic if it's not giving you any tangible results?
To me, it makes way more sense to give maximum effort to a single channel and make it incredibly successful rather than working on multiple channels half-heartedly.
Multitasking minimizes my impact
Working on multiple marketing channels simultaneously is a lot like multitasking because you're constantly bouncing from one technique to another.
But numerous studies have found that multitasking isn't as good as it may seem.
In fact, it can be quite detrimental to your efficiency and overall productivity.
A study from the University of London even “revealed that subjects who multitasked while performing brain-intensive tasks demonstrated IQ drops similar to people who are sleep-deprived or smoked marijuana.”
If you're looking for a scientific explanation of this phenomenon, neuroscientist Daniel J. Levitin offers one.
According to him,
Multitasking has been found to increase the production of the stress hormone cortisol as well as the fight-or-flight hormone adrenaline, which can overstimulate your brain and cause mental fog or scrambled thinking.
The founder and chief technology officer of Wordstream, Larry Kim, even stated in an article for Observer that…
…you're actually hurting your brain by juggling several undertakings at once.
The bottom line is that trying to focus on too many marketing channels at the same time is usually counterproductive and is only going to reduce the impact of your overall campaign.
But focusing on just one at a time allows you to be as effective and efficient as possible.
It costs less
There's also the topic of money.
It's been found that 89% of marketers are maintaining or increasing their inbound budgets.
Implementing only one marketing channel at a time will cost you considerably less than pursuing a multi-channel approach.
According to an article on LinkedIn,
…it has even been estimated that a single-channel marketing strategy can cost as much as one-third less than multiple-channel strategies.
If you're dealing with a fairly small budget, utilizing several techniques may simply not be in the cards for you from a financial standpoint.
Things can get especially ugly if more than one of those techniques tank, and it's obviously going to hurt your ROI.
When I was starting out, the financial resources were often scarce.
Focusing on one marketing channel at a time enabled me to maximize the money I funneled into my campaign.
It allows me to outperform my competitors
When it's all said and done, the absolute most important part of any marketing campaign is its ability to target the right demographic.
And let's be honest. Using a smorgasbord of techniques typically means that each individual technique is less likely to hit its target.
When I divvy up my time across multiple channels, I minimize the effectiveness of any single one.
For this reason, it makes it really difficult to truly stand out from the competition and thrive within my industry.
I'm not really doing anything special or excelling at any particular strategy.
But concentrating on only one channel puts me in a position for success.
Because I eat, sleep, and breathe that one channel for a period of time, it's more likely to flourish and grow.
In some cases, I can even dominate.
That's because most of the competition has a maximalist mindset, trying to have their hand in everything rather than focusing on-and succeeding-in one area.
A final note
Just to be clear, I'm not saying you should limit yourself to just one marketing channel.
That's not what I'm saying at all.
In fact, I would never recommend putting all your eggs in one basket.
What I am saying is that you're likely to reduce your marketing impact if you go overboard and spread yourself too thin-especially during the initial stages of a campaign.
For me, it makes way more sense to focus on a single channel, bring it to full capacity, and maximize its impact.
Once it's established and stabilized, you can move on to the next channel.
In other words, simplify your efforts by working on one channel, and get it running like a well-oiled machine before moving on.
Over time, this approach should help you develop a strong marketing campaign, with no weak links but with techniques that carry their weight.
Conclusion
I know it may seem tempting to experiment with a plethora of marketing channels.
After all, you'll want to see what sticks.
But I know this mentality has gotten me into trouble in the past, and I know it can curtail the progress of each individual channel.
For me, a more effective and practical approach is to focus on one marketing channel at a time.
Doing so allows me to:
- Manage each channel at a high level
- Minimize my stress
- Maximize my impact
- Save money
- Better reach my core audience
- Outperform primary competitors
Only once I've gotten a channel to where it needs to be, I move on to the next.
That way I know I'm never shortchanging a marketing channel, giving it the best possible chance to prosper.
How many marketing channels are you currently implementing?
Four Ways to Select the Right Conference for You to Attend
Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers--and gain truly useful information--instead of paying too much for the same-old faces. Read the full article at MarketingProfs
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