Tuesday, September 29, 2015

Morgan Stanley: No, Apps Aren’t Winning. The Mobile Browser Is.

Last week, comScore released its Mobile App Report, which we covered. The report contained many interesting findings, but its big takeaway was this: Consumers spend the majority of their mobile time with a very few heavily used apps. There was also an interesting and important mobile-browser story...

Please visit Marketing Land for the full article.

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