Friday, September 30, 2016
Life After the ICD-10 Grace Period
Online Marketing News: Bird's Eye View, FTC Skepticism and Facebook for Business
Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing
Based off of Twitter's annual Online Video Playbook, this infographic shows what's cleverly referred to as 'The Bird's Eye View of Video' on Twitter. For example, 93% of the video views on Twitter are on mobile. Users who watch video want breaking news, information, and viral content the most, followed by entertainment and celebrity content. AdWeek
The FTC Is Skeptical When Celebrities Are Paid to Like Your Product
The FTC is investigating a few big name brands for bending the rules that govern paid celebrity endorsements. Of course, rules regarding endorsements from celebrities aren't news to marketers, but the onset of digital marketing did prompt new rules and regulations. The one thing that hasn't changed? Disclosure. Entrepreneur
Facebook Set to Launch 'Facebook at Work' Next Month
Facebook is launching 'Facebook at Work' -- a private network for your business -- in the next three to four weeks. This will allow inter-office communication in a known format for larger, or even smaller, organizations. The network exists separately from personal profiles so there's not as much temptation to use personal Facebook during work time. Social Media Today
Content Marketing Takes a Turn for the Better: New 2017 Research
MarketingProfs and Content Marketing Institute paired up to produce their B2B Content Marketing 2017: Benchmarks, Budgets, and Trends -- North America, and the findings are fascinating. Most notably, marketers are more positive about their content marketing efforts than they were in the previous year. Read the full report, it's full of great information. Content Marketing Institute
Snapchat reveals its $130 Spectacles and rebrands as Snap Inc.
Snapchat revealed Spectacles, a $130 pair of sunglasses with a 115-degree lens camera. According to The Next Web, "content recorded using the glasses is automatically pushed to the Memories section of the Snapchat application in a new circular video format - which can be played full screen in any orientation - via Bluetooth or Wi-Fi." The Next Web
Salesforce, Google, Microsoft, Verizon are all eyeing up a Twitter bid
TechCrunch reports: Twitter continues to inch its way to a sale process, and the latest developments come in the form of alleged bids from potential buyers ... we have also independently heard that both Google and Salesforce are interested in buying the company. We have additionally heard that Microsoft and Verizon have also been knocking." What, if anything, could this mean for Twitter marketing? TechCrunch
Google (finally) launches cross-device retargeting
According to Marketing Land, Brad Bender, VP of display and video advertising at Google revealed breaking news about Google AdWords retargeting: "We're introducing cross-device remarketing for Google Display Network and DoubleClick Bid Manager to help you reach the same user across devices, apps, and sites." This means marketers can target the same users, across devices, for a more cohesive experience. MarketingLand
Facebook Allowing Advertisers to Create Rules for Turning Off Ads, Email Alerts
According to recent information submitted to SocialTimes, "Facebook appears to have given advertisers the ability to establish rules to automatically turn off ad or send email alerts once certain criteria are met." The report comes complete with screenshots for reference, we'll have to keep an eye out for this developing story. SocialTimes
What were your top online marketing news stories this week?
I'll be back next week with more online marketing news! Have something to share? Drop it in a comment or tweet to @Tiffani_Allen or @toprank.
The post Online Marketing News: Bird's Eye View, FTC Skepticism and Facebook for Business appeared first on Online Marketing Blog - TopRank®.
Is This the Next Step in Marketing Automation?
Friday Five, a curated collection of five recent articles on one topic. This time it's all about Marketing Automation.
Personalized Videos: the Next Step in Marketing Automation
If you want to stay ahead of the game in the competitive binary options marketplace, then you need to ensure that you harness the power of the most effective marketing tools. When it comes to attracting visitors to your website, encouraging those visitors to become paying customers and then retaining those clients, you need to be sure that you are active in all forms of marketing engagement.
Read the full story on financemagnates.com.
5 Top Ways Marketing Automation Is Making Your Brand Look Bad
I write a lot about marketing automation here and usually I'm just trying to get people to understand that it's an extremely beneficial thing for your business if done right. The only problem with that is, there are also times it just makes us dumber as human beings. When done incorrectly, automation can encourage laziness and generate lower quality work than we would typically produce had we just done it ourselves.
Read the full story on Inc.
Navigate your marketing automation options with this checklist
Companies using marketing automation see 53 percent higher conversion rates, according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best.
Read the full story on Marketing Land.
Use Marketing Automation the Right Way
Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. I could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers. I have written about this topic in the past and was thrilled to see Joel also begin hammering away at marketers who apply bad practices to technology.
Read the full story on Marketing Insider Group.
Marketing Automation 101
There have been countless articles in recent months about the benefits of marketing automation circulating online. In my opinion, most of these posts give very little practical information about how a B2B company can start to effectively put together a solid strategy.
Read the full story on bizjournals.com.
The truth is marketing automation is a lot simpler than it sounds. Don't believe me? Download Marketing Automation Simplified and see for yourself.
#SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week
Device Helps Preserve Bowel Function After Prostate Cancer RT (CME/CE)
15 Things You Need in Place for Creating Your Personal Brand
When you think about it, a personal brand is one of the most useful things you can build.
It's powerful. It's valuable. It's killer.
But it also takes a considerable amount of work. As I've built my personal brand over the past few years, I've discovered that one's personal brand doesn't merely grow when you achieve some level of business success.
Instead, you have to work hard at it.
Building a personal brand is almost like building a business. You have to identify your target clients, discover the best marketing methods, and relentlessly work to deliver what they want.
But the results? Worth it!
As you build your brand, it becomes much easier to connect with prospective clients, close deals, and grow the opportunities that weren't possible when you started.
To get to that point, you've got to start with the right foundation.
Seventy-seven percent of B2B buyers said they speak with a salesperson only after they've performed independent research online.
More than 50% of decision-makers have eliminated a vendor from consideration based on information they found online.
With this many eyes watching, it pays to build your personal brand in the most effective way.
I've had success with growing my personal brand because of careful planning. I had things ready to go before I started promoting myself.
Here are the things you'll need to have in place as you work to develop your personal brand.
1. Head shots
I am immensely thankful that we've moved beyond the Glamour Shots era. Still, the people who used those portraits throughout their professional lives had the right idea.
(kind of…)
When you start to promote your personal brand, you want to be easily recognizable, and you want people to take you seriously. I have a number of professional head shots and photos that I use across my online properties for consistency.
As my appearance changes (and, yes, I do age…or mature), my head shots get updated.
Take pictures that represent the personality you're trying to portray, and use those images across all your social channels, websites, gravatar accounts, and author bios.
2. Your focus
Entrepreneurs working to build a personal brand typically want to be known as experts in something. When you're creating your personal brand, you need to identify that one thing that's your passion and area of expertise.
- What are you focusing on?
- What's your unique angle?
- What do you want to build your business around?
- What's your ultimate vision?
Understanding your focus and your vision helps lay the groundwork for the rest of the steps you need to take to create and launch your personal brand.
3. Your elevator pitch
Let's say you and I meet in an elevator. I strike up a conversation that quickly leads to your work. You've got about 30 seconds to explain what you do.
Can you condense your job or brand down into a short pitch that's clear and gets the point across?
This pitch isn't just for personal connection opportunities. The same brief statement can be utilized throughout social channels and online bios to help followers and prospects best understand who you are and what you bring to the table.
Write up what you do and what makes you valuable, and don't be afraid to make it detailed. Once you have the information down, start trimming.
Keep trimming until you get it down to a strong, impacting statement.
4. Know your USP
Your unique selling proposition (USP) goes hand in hand with your elevator pitch. This is what sets you apart from others in your industry or specialization. If there are 2,000 other entrepreneurs offering the same service, why should your prospective customers choose you?
Why should your audience pay attention to you?
What is your unique value they won't find with anyone else?
Your USP should be a succinct, single-sentence statement of who you are, your greatest strength, and the major benefit your audience will derive from it.
USPs typically fall into 3 categories:
Quality – It's about superior materials or ingredients, craftsmanship, or proprietary manufacturing. Think “Better Ingredients. Better Pizza.” from Papa Johns.
Price – Price isn't the best USP, but it can work if you offer the best prices, low rate guarantees, price matching, bulk discounts, or unique special offers.
Service – This can be unquestioned returns, satisfaction guarantees, or extended services to delight customers. Think Tom's Shoes's practice of giving shoes to the needy.
This is a critical component for branding. You'll use this to craft your pitch, and it will be prevalent in virtually all of your marketing messages and outreach.
5. A defined audience
Defining your area of expertise is only part of the journey. You have to know to whom you're catering. Building a brand is useless unless you're targeting the right people.
You have to define your audience so that any content you create is relevant, your marketing turns heads, and you can eventually monetize your brand.
Think of it like a game of darts. You score if you hit the board, but you score higher if you hit dead center. Without a target, you're just throwing darts blindly.
When you know your audience, you can:
- create highly valuable content specific to their needs
- generate offers that will provide solutions to their greatest problems
- create brand advocates who will embrace your message and help spread it for you
- identify the best ways to engage your audience
- identify places to find them
Defining your audience takes time and research, but without a clearly defined audience, you'll never grow your brand.
6. A student mindset
You have to maintain the mindset of a perpetual learner, no matter how much experience you gain in your field. Change happens fast, so adopt the “I am a student and always need to learn” attitude.
Tune in, listen, and stay up-to-date with industry trends.
If you fail to stay relevant, people will stop paying attention to you.
It never hurts to learn new things, develop new skills, and expand your knowledge. Everything you learn is an opportunity to pass something new to your audience and provide more value.
7. Create a marketing strategy
Before you launch your personal brand, you need a strategy that details how you'll promote yourself. While it doesn't need to be as robust as a marketing strategy for a major brand, it's still a good idea to create a documented marketing plan you can follow.
This should include (but isn't limited to):
- social media deployment and posting schedule;
- plan for influencer outreach and engagement;
- content marketing strategy for the creation, distribution, and promotion of content;
- SEO and link building strategy with tactics like guest blogging to improve visibility;
- community engagement strategy for groups and sites such as Quora.
8. A personal brand audit
While you're in the process of creating your personal brand, you likely already have public information available about you.
Before you push the growth of your brand, take the time to audit your online presence. Do extensive searches for your name and identity online.
This can help you manage anything that doesn't mesh with your brand image as well as show opportunities for your branding campaign once you get started.
This isn't a one-time audit, either. Schedule routine reviews of your personal brand to monitor how you appear on the web.
9. Create a personal website
A website isn't just a place to toot your own horn.
You certainly want to show off your expertise and the work you've done. You also want to make sure you control as much real estate around your brand as possible.
A branded website is another source of content that will show up at the top of the search results when people search for information about you.
Having a website ensures that you stay in control of the top search results rather than allowing third-party sites to shape your online image.
10. Define your story
The strongest personal brands are carried by a potent narrative. The people most interested in following you or working with you will want to know your story.
If you specialize in more than one area or have a series of things you're passionate about, a narrative becomes even more important.
It's a unified theme that ties everything together.
Think about some of the most well-known personal brands like Mark Cuban, Steve Jobs, Warren Buffet, or Richard Branson.
In every case, the stories are well known and the narratives lend tremendous weight to these people's brands, ultimately defining how we see them.
What's your story?
11. Build on Feedback
Even when we look into a mirror, it's not easy to define ourselves and understand who we are. It's just not that easy to form an objective opinion of ourselves.
Use the feedback from others you know to build the framework for your personal brand. Ask people you trust, e.g., colleagues, friends, family and co-workers, to describe you with just a few adjectives. You can also ask additional questions like:
- What do you think I'm good at?
- What do you think my weaknesses are?
- What are my greatest strengths?
12. Define your goals
Why are you developing this personal brand? Is it to create a solid image to help you land a better position in your career? Do you want to create a more trustworthy and authoritative persona to land clients?
Creating goals can help you shape your personal brand and the direction of your promotion and marketing. Aside from your major goals, you should also define smaller, more readily attainable goals.
Where do you want to be in 6 months? In a year? What are your traffic goals for your brand website?
When you create goals, break them down into smaller milestones, and create a roadmap you can follow from launch to achieve those goals.
13. Create a personal style guide
Brands often use style guides to define the appearance of their logos, fonts, and colors to represent themselves and their products/sevices. This may even include employee dress code.
Everything you do contributes to your personal brand. Create a personal style guide similar to what the brands use. This way you have a consistent representation of your personal brand.
This should include the way you dress, carry yourself, behave with others, and even write and respond to emails.
14. Create a content strategy
Even though I mentioned creating a marketing strategy already, I feel it's important to list this on its own. Not everyone will create an overall marketing strategy or social media plan. At the very least, you should create a content marketing strategy.
Much of your branding will revolve around content.
You'll use content to build authority and show your expertise. You'll create guest posts to generate referral traffic and links. You might create short videos to share your ideas.
A content strategy can help you maintain a consistent schedule and generate the right topics for your audience as well as give you the greatest chance of growing your personal brand.
Moz has created a terrific content strategy framework you can use to plan your own.
15. Perform a competitive evaluation
Personal brand building isn't a popularity contest, but it does pay to know where you stand in the crowd.
Occasionally, you can collect some data, e.g., from Google trends, that will display the general query interest around your personal brand.
You want to know some of the key metrics around your brand so you can pivot and act accordingly.
This data is from Buzzsumo.
In the early stages of building your personal brand, you may or may not be selling anything. Regardless of your approach to monetization, you have competitors. They'll fall into two categories:
- Direct competitors, competing for your audience's money
- Indirect competitors, competing for your audience's attention
Once you've identified your audience, you need to take stock of the industry and find out who is turning the heads of your audience and what they're using to keep them engaged.
You don't want to mimic your competitors. That's bad. Remember, you want to be unique.
A competitive evaluation will give you the insight to take whatever your competitors are doing and do it 10 times better so you can capture and hold the attention of your audience.
Conclusion
Your personal brand is how the world will see you. For that reason, you need to polish your brand and give it a strong start, out of the gate. Starting with an unpolished and uninteresting brand is only going to hurt your efforts.
Including these elements in the launch of your brand will connect you with the right people. Those people will begin to identify you with a specific industry or area of expertise. As you share information and build rapport, you'll be well on your way to becoming a trusted authority in your niche.
It won't take long before the right opportunities will present themselves, and your branding efforts will begin to pay dividends.
Have you started building and promoting your personal brand? Which elements do you think are most important for making you stand out in your industry?
Clinton wins Grubhub presidential 'debate' as diners cast votes with special discount codes
Please visit Marketing Land for the full article.
Thursday, September 29, 2016
Health Tip: Why Can't I Stop Sweating?
Category: Health News
Created: 9/29/2016 12:00:00 AM
Last Editorial Review: 9/29/2016 12:00:00 AM
How Does Arrhythmia Differ in Chemo-Induced Cardiomyopathy? (CME/CE)
PullString unveils all-purpose intelligent conversation platform
Please visit Marketing Land for the full article.
Keep Your Customers Coming Back in Times of Content Overload
Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Joining us is simple. Choose a Content Pros podcast and press play.
Don't miss out on the chance to hear Justin Levy, Mike Stiles, Allen Gannett, David B. Thomas, and Jay Baer share their content marketing expertise.
Getting the Most Out of Free Real Estate
Wikipedia is regularly a top Google result for brands and many customers will check out a company's page before visiting the brand's very own website. In spite of this, rarely is there a team assigned to overseeing and working with the content for this vital first impression.
As Director of Social Marketing at Citrix, Justin Levy has succeeded in not only working with Wikipedia on ensuring an accurate and informational page, but also in balancing the need to push out content without overwhelming the audience (both internal and external). His strategy for crafting, publishing, and overseeing content has led to an online presence that is engaging, informational, and successful.
Here are a few highlights from our conversation with Justin:
- How an open publishing system for internal content leads to a decrease in employee advocacy and engagement
- The dangers and advantages of tagging
- How incorporating Wikipedia management into marketing leads to a deep SEO strategy
Together But Separate
Multiple brands competing for attention in a crowded, noisy, online marketplace can overwhelm and exhaust even the most seasoned professional. For Mike Stiles, Global Content Strategy Manager for InterContinental Hotels Group (IHG), navigating the waters of multiple brands means taking a step back. Instead of being hands on and controlling each brand's message, he takes a more consultant-like route, letting the brands carve their own path.
By trusting each brand to know their own audience, Mike empowers his team to create more relevant and impactful content, and that success reflects positively on the company as a whole.
On this podcast, Mike shares great insights about:
- How juggling multiple brands can lead to content chaos
- Why empowering your enterprise means stepping back and acting more as a consultant than a manager
- How your brands can lead your content to success
Less is More
The question on everyone's mind is why is content marketing booming, yet falling flat and ultimately hurting businesses?
As Allen Gannett, CEO of TrackMaven, sees it, posting content on every channel all day long can be pointless and harmful without a strong strategy. If your customer finds your articles irrelevant, they aren't likely to click. And even worse, in their mind, the association of being irrelevant will extend to your brand as well.
The strength in content lies in responding to demand, educating the audience, and focusing your efforts on the channels where your customers work and play.
It's not too late to hear from Allen about:
- Why the explosion in content quantity does not mean a similar increase in engagement
- How relevance leads to content that is powerful and impactful
- Why focusing on essential channels means being ok with a smaller quantity of content that has bigger impact
Data Mining for Content
With 20 years of B2B marketing experience (the past 8 of those years focused on content and social) David B. Thomas, Senior Director of Inbound Marketing at Leadspace, understands how to balance creativity with data. His thorough approach to pairing compelling content with vetted data led a unified content and social media marketing team at Salesforce that generated 15% of all valid leads in North America in 2014, and more than $150MM in pipeline.
Combining Dave's expertise in content and skill with data ensures that every piece has the best possible audience to make the largest impact on your business.
Here are 3 insights to gain by listening to Dave's episode now:
- Why effective content marketing means taking the information you already have and customizing it for your audience
- How careless and shallow personalization leads to a decrease in content efficiency
- How up-to-date customer data leads to more accurate content
Keep Customers Coming Back For More (Content)
We all know the power of content to acquire new customers. But what about keeping the ones we already have?
As customer service moves to the very public realm of social media, Jay Baer, President of Convince & Convert, knows there is a huge opportunity for businesses to both acquire and retain customers by showing you care for them publicly and privately. Embracing public feedback, both good and bad, allows you to create motivating content that caters to both new and existing customers.
Click here for more on Jay's proven approach:
- Why thinking through to customer retention means creating content that embraces feedback
- How creating content solely for customer acquisition leads to a decrease in revenue
- Why the public forum of social media griping means a huge opportunity for businesses
This monthly round-up of the weekly Content Pros podcast shares some takeaways from recent episodes. If you like what you've read (and heard), please subscribe to show on iTunes or wherever fine podcasts are downloaded.
New Rule Preserves Patients' Rights To Sue Nursing Homes In Court
A new rule is the most significant overhaul of federal funding regulations for nursing homes in more than two decades. It also requires "nourishing, palatable" food and infection-control plans.
5 Cool Ways to Make Marketing Magic with Interactive Content
On the occasion of the new trailer for Fantastic Beasts and Where to Find Them, I was thinking about the fantastical wizarding world of Harry Potter. Who wouldn't want to live in a world with magical items like pictures that move, newspapers that automatically update themselves, portraits that speak?
Then it hit me: My smartphone can show moving pictures and auto-updated news, and it doesn't have to be delivered by owl. AND it's a lot more compact than the average Daily Prophet issue. Sure, we can't play proper Quidditch yet-someone get Elon Musk on flying broomstick development-but as far as interactive content goes, Muggles have got it on lock.
The point is, content can do a lot more these days than sit on a screen and look pretty. Are your content marketing efforts taking advantage of that fact? Do you invite your readers to participate in an experience? Or are they left doing this?
There are dozens of ways both subtle and flashy that you can add an extra kick to your content. Here are five to get you started, complete with examples to interact with.
#1: Make Data Extra-Relevant
Say you have a big set of data that relates to 12 different verticals within your target audience. You could make a dozen different infographics. You could write a dozen different blog posts. If you were feeling really sadistic, you could mash all the data into one content source and let each vertical search for the relevant info.
Or you could start with a template, let the user pick which data sources they'd like to see, and watch the most relevant info magically fill in. That's what LinkedIn did, with the help of the wizards at Ceros, for their Where to Find Talent in the United States infographic. Pick your industry at the top, and it fills in the template with customized data.
Numbers fly in as you scroll down, delivering exactly the information you were looking for like a Hogwarts owl on a mission. It's a neat way to make sure each viewer finds exactly what they're looking for.
#2: Allow for Automated Hyper-Personalization
Checklists are a go-to content type that content marketers use to add a little extra value. It gives your reader a condensed version of your content, all action items, no filler. Readers tend to enjoy checklists, too-they perform well as a gated asset or as a stand-alone.
But you can improve on the humble checklist by making it interactive. Let your audience pick the most relevant points and compile their own list automatically, as in this interactive infographic from Cross Country Home. SnapApp helped the home maintenance company create the infographic, which allows the reader to choose areas of particular concern, then generate a customized to-do list (after ponying up an email address).
The interactivity makes the checklist far more valuable for the reader, and justifies having the end report gated. It also introduces an element of discovery with clicking on each icon-which might lead to readers spending more time with the content.
#3: Tell Readers Something about Themselves
Let's face it-we love looking at ourselves, talking about ourselves, taking pictures of ourselves, and learning about ourselves. Don't chalk that up to millennial narcissism either. Some of the earliest photographs we have are self-portraits (not to mention all the old-school self-portraits from painters and sculptors).
You can capitalize on the joy of self-discovery with quiz-based content. From personality quizzes to identifying your Patronus, quizzes are irresistible. Especially so when they're about something that matters, like Influitive's “What's Your Marketing Personality Type?” quiz.
This quiz gets bonus cool points for not making you click to a new page for every question. SnapApp created a single, linear-scrolling experience that removes obstacles for completion.
Take note of how Influitive presents the results: There's your marketing type, a description, and then a brief paragraph on skills your type might need to further develop. Right under that-an eBook offer! What a perfectly logical next step.
#4: Present a Ton of Info in a Visually Compelling Way
This next example takes what could have been a blog post or a slideshow, and makes it something that's a lot more fun to play around with. Even if the information is familiar, or common knowledge, a novel presentation can make it worth a second look.
Designhill created this interactive guide to famous company logos. It presents itself as a seemingly infinite grid, with logos lined up in rows just waiting to be clicked so they can reveal their secrets.
As you scroll and explore, you'll notice some of the tiles are calls to action: Create a Logo, Get a New Graphic Design, etc. These CTAs are inobtrusive but designed to be spotted after you've had fun playing with the content. And if you happen to miss them, there's a CTA in each of the info pages that pop up when you click a tile.
#5: Bring Together Disparate Elements
No one's product exists in a vacuum. Unless you sell vacuum bags, and even if you do, that's not what I meant and you know it. Your target consumer has an entire life outside of their relationship with your product-and many aspects of that life also involve interaction with other products. Interactive content can help you address the larger context of your audience's lives.
This fantastic Summer of '66 widget from Asos is a prime example of that kind of synergy-not the bad, buzzword-y kind, but a genuine combination of separate elements to make something groovier than the sum of its parts. Pick your 60's style, and get music recommendations you can buy on Amazon or iTunes, clothes from Asos, and a Spotify playlist to stream immediately.
It's a triumph of great design, effortless cool, and actual utility, inviting readers to customize an entire experience, not just a look or a sound. I'm just sad the sweepstakes to win that turntable is over.
Expecto Engagement!
In this age of wonders, we don't have to stick to old Muggle methods of content marketing. Text will always have its place, of course. There's no substitute for good old-fashioned long-form content. But your audience will appreciate it if you conjure up interactive experiences that enhance your quality content.
What else can interactive content do? What has your team created that dazzled your audience? Let me know in the comments.
Disclosure: LinkedIn Marketing is a TopRank Marketing client.
The post 5 Cool Ways to Make Marketing Magic with Interactive Content appeared first on Online Marketing Blog - TopRank®.
Wednesday, September 28, 2016
silver sulfadiazine (Silvadene, SSD, SSD AF, Thermazene)
Category: Medications
Created: 3/2/2005 12:00:00 AM
Last Editorial Review: 9/28/2016 12:00:00 AM
Add-On Azithromycin Halves C-Section Infection Rates (CME/CE)
Two new studies look at what kinds of campaigns, mobile ad formats work best
Please visit Marketing Land for the full article.
Risk of Death on Long-Acting Opioids: Pharmacy Practice News
Congress Ends Spat, Agrees To Fund $1.1 Billion To Combat Zika
The deal to fight the mosquito-borne virus came after lawmakers dropped a controversial provision to block payments to Planned Parenthood for women's health care.
